Marketing Campaigns

Create records to use with online Marketing Campaigns. For example, a sign up page for a monthly newsletter. The Marketing Campaign feature will add the selected Catalog code to the person's Interest Code list and send a confirmation email to the person.

Create Marketing Campaign Record

1. Select Module > Catalog > Marketing Campaigns.

2. Enter text to appear on the online Sign up page in the Web Page Text field. This field can contain html code.
3. Enter the text to appear on the confirmation email in the Email Text field. This field can contain html code.
4. By default, the form will include email address, first and last name. If you also want to display Address and Phone for users to enter, check the Show Address Fields and/or Show Day Phone Field boxes.
5. Set the Source code to be assigned to new Name records in the Source Code field on the Contact Info tab.
6. To send a copy of the email to a staff member(s), enter their email address(es) in the Person(s) to Notify BCC field on the Contact Info tab.
7. Specify the Email Subject used for the confirmation email sent to the user in the Email Subject field on the Contact Info tab.
8. Click the Save button to save the record.

Adding Marketing Campaign URL

Once your Marketing Campaign record is created, you are ready to post a link to it on your ACEweb site. The link will point to the Xperson.awp template with the code for your marketing campaign record in the catcode parameter. E.g.

<a href="/wconnect/xperson.awp?catcode=NEWSLETTER">Sign up for the ACEware University Newsletter</a>

Add Your Name to Mailing List Page

When a user clicks the link, it opens the Add your Name to our Mailing List page:

The user will enter their email address then tab out.

If the email address is not associated with any Name records, the user is asked to enter the requested information.

If the email address is associated with an existing Name record, the system will auto-fill in the first and last name for the user. All they will need to do is click the Submit Request button to add their name to the list.

If the email address entered is associated with multiple Name records, the user is asked to select which name to add. Once the name is selected the Submit Request button becomes available.

Submitting 'Add Your Name to Mailing List' Request

When the user clicks the Submit Request button:

• The submission successful message is displayed on the page.
• An email is sent to the user with the text entered in the Email Text field (step 3 in Creating Marketing Campaign Record section).
• If an email address is entered in the Person(s) to Notify BCC field (step 6 in Creating Marketing Campaign Record section), a copy of the email is also sent to the email address(es) entered.
• The Catalog code is added to the user's Interest code list on their Name record.